Lock Levels

The fashion industry offers multiple avenues to generate income in the T-shirt business. Beyond designing your own T-shirts and also wearing the hat of your #1 salesperson, consider creating a design hub for people who don’t have the creative talent. Offering custom designs from their ideas or utilizing your own creative juices and selling designs to T-shirt companies. Consider yourself the “tattoo artist” of the T-shirt industry. This is one of the many alternatives to creating your T-shirt business, rather than absorbing the costs of creating and selling a product from the ground level. Although, if you do choose to embark on your vision to see your product make it from idea-to-market, remember “Customer is King.” You can’t live without them. Clearly define who that customer is, what they want, and what price they’re willing to pay before you create a single shirt.

The fashion industry does not welcome new designers with open arms, contrary to perception of the wildly popular TV show, Project Runway. It’s well worth the due diligence of researching this competitive industry to reach success through careful preparation.

Author Bio: As a former student of Parsons School of Design in NYC and working on 7th Avenue, I’ve spent many nights contemplating how the untold story of the small and close-knit garment industry could be revealed. Fashion720.blogspot.com